Limit one per household. Must be purchased between 10/17 and 10/21.
Frys.com has the 15 pack Memorex BD-R blu-ray disc spindle for $59.99 on pre-order + S&H. Free in-store pickup.
Click through to see the lower price in the cart.
EDIT: Now back up to $90 since they are outside of the pre-order dates (through 10/21). These are shipping now.